What would make people buy your book on title alone? "How to Choose Your Best-Selling Title"
Imagine the mere mention of your book's title spurring people to ask, "Where can I get your book?" Better yet, what if when someone hears your book title on the radio or podcast, or sees it listed on Amazon, or notices the book spine on a bookstore shelf---what if then they wanted to buy more than one copy? It is possible. In fact, it happened back in the 1920s. A man named E. Haldeman-Julius sold 100 million copies of his "Little Blue Books"—by title alone! Better yet, he analyzed in detail which titles sold and which didn't, and uncovered some "magic words" that make people buy. What were those magic words? I will be revealing them, and a whole lot more, in an upcoming 5-module teleclass ... and I hope you can attend! Invitation from "Your Book Publishing Coach" to Publishing Insider's Guide #1:
"Choosing Your Best-Selling Title" 5-Module TeleCourse My training as a copywriter has taught me the importance of a headline to any form of copy. Just like a headline, a book's title and subtitle must do a lot of work. Together they have to grab attention, promise a benefit or pique curiosity enough to make people want to know more. In fact, I think a book's title needs to work even harder than a headline. It not only has to pique interest, it has to accurately represent the book, and be memorable enough to create the "buzz" or word of mouth so crucial to a book's success. Sadly, even many publishers don't have a clue as to how to title a book so it will sell. I've been to enough titling meetings as an editor to know that rarely do publishers take the time to do any research. I do believe they can tell a great title when they hear it, but coming up with one is a combination of art and science that takes time to hone. It's a skill that's worth developing. And I want to help you develop it, so that whether you self-publish or work with a traditional publisher, your title will stand out above all other books on your topic. Which will, of course, sell your book. It may even get you on a best-seller list (though that would be a factor of many other efforts). My 5-module TeleCourse, "Choosing Your Best-Selling Title," will guide you step-by-step through the process of choosing the best possible title for your book. It doesn't only work for book titles, either, though that will be the focus. Once you learn the process of coming up with a winning title, you can apply it to any information product (ebook, teleseminar series, home-study course, etc.). You can also apply it to your marketing materials—such as press releases, articles, sales copy.
Here's what you will learn in each module ... Module 1: "What Makes a Best-Selling Title?"
Module 2: "Build Your Swipe File: 10 Places to Find Your Best-Selling Title"
Module 3: Choosing Your Top Titles
Module 4: How to Test Your Title and Conclusively Find Your Best-Seller
Module 5: Questions Answered
Throughout the course, you will have the opportunity to ask questions. Anything not answered in the course material will be covered in this special Q&A.
You will be able to submit your current title ideas, and at the end of each module's teleclass there will be time to evaluate and improve upon your title.
The course begins the week of October 1, 2007. Each module will be approximately one hour in length. Don't worry if you can't attend the live class. You will be able to listen to the recording at your convenience. You will also be able to ask questions via email during the webcast of the class itself. And you will be able to access all the materials I make available to students. Money-back Guarantee:
Early-bird Special: Regular price will be $397, but the early-bird price is only $297. You'll save $100 and secure your spot now (I can only take a limited number of students, since the course is so personalized). Quantity Want to listen to the replay of the Q & A Teleseminar about How to Choose a Best-Selling Title? Here's just some of what we covered on the call ... which will also be answered in much more detail in the TeleCourse:
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