Here are some samples of my copywriting work ...

Click the links to view each item.

Complete web copy for American Writers & Artists Institute (AWAI) product, "Freelance Writing Success in a Box":

• The opt-in offer that can be an ad or in a pop-up box on the web site.
• The article that can double as an ezine article to drive traffic to the web site, and as the Special Report for the above opt-in offer. (Note that this, along with the autoresponder emails below, were ghost written in Bob Bly's name. He is the person who would most effectively promote these things.)
• The auto-responder email series designed to get people to come back to the web site, primed to buy.
• The web page copy itself for Freelance Writing Success in a Box
• The order form for this product. Notice how the sale is reinforced by repeating the major benefits. (Normally, I would also add a testimonial, but these were not supplied.)

Web copy for information product: Finding Mr. Right ebook and course (or cf. www.howtofindmrright.com. Note that copy may not correspond exactly; clients are always testing, as they should.)

• Note: I supplied the client with 3 different opt-in offers to test: opt-in offerA, opt-in offerB, and the exit opt-in. (You might not see this just by visiting the site.)
• Web page copy
• Auto-responder email series (which was the free e-course from the opt-in offer)
• Finding Mr. Right order page
• Thank-you page

Off-line direct mail package to sell a recorded seminar series for local seminary:

• Two versions of envelope copy tested: envelopeA and envelopeB. (Can you guess which did better?)
• Letter (this is the second version which was rolled out after the initial test).
• Brochure copy
• "Lift" letter
• Order card
• Business Reply Envelope (BRE)

Newsletters

• On-line newsletter for Tyndale House PTJ%20online%20Issue%2019.doc Publisher's romance line (HeartQuest), Connect
• On-line sample of PageTurner's Journal (to promote Tyndale's fiction line)
• On-line sample of Fiction First (Tyndale's remake of PageTurners Journal)