Three Ways Diane Eble Can Help Your Authors

About Diane Eble:

Diane has been in publishing in one area or another since 1978. She is currently a book publishing coach/consultant who helps people find the best ways to publish and promote their book or other information product. Diane is an author herself (11 books and more than 500 articles) who has studied effective online marketing (including copywriting) for the past four years. She has hosted several of the new Ask-type VBTs, and she set up her own recent tour for Abundant Gifts, from which she got 117 signups and sold 124 books in less than a week. Note: she did not have a large list—less than 600.

Here's how Diane would like to help your authors promote their books:

1. Through her ongoing, free training via articles, blog posts, teleseminars, etc. Point authors to this site, and her Your Book Publishing Coach blog, for lots of free information about writing, publishing, and especially, marketing books. (Since authors need the most help with that, I've been concentrating more and more on cutting-edge, yet proven, strategies for selling books.)

There is a newsletter every month with articles and resources that appear throughout the month, in a downloadable pdf format. You may print this out in its entirety, or make it available online to your authors. 

Feel free to use any of the material on those sites or in the newsletter for your own newsletters to authors. Please just make sure you put Diane's byline and the url of the web page from which you got the material. Also include this, please: "copyright Diane Eble, all rights reserved. Visit www.wordstoprofit.com and sign up to receive more free information like this."

Note too that they can ask questions at any time at Diane's Ask page. When they do, they will be notified of when their question is answered (either on a teleseminar, blog, or article). Replays of past teleseminars, and what was covered, are also available.

2. She can set up an Ask-type Virtual Book Tour for your authors. This is a specific kind of campaign in which an “ask the author” page is set up on a web site, the author is interviewed by a host who asks the submitted questions, the book is offered for sale (sometimes with extra bonuses). People have to sign up and ask a question to gain access to the live call and/or recording that is made available afterward.

Once the live event is over, the author/publisher can continue to promote the Virtual Book Tour. This is what sets this VBT approach apart from anything else. This kind of Virtual Book Tour is not a one-time event, but a perennial marketing system that works 24/7 to promote and sell the book. The author can continue to promote the Replay page via any number of vehicles.

Diane will be training authors in the 20 or so methods of promoting their book in the coming months. To keep abreast of this for yourself or your authors, please sign up for the newsletter.

The beauty of this kind of VBT, from an author’s or publisher's point of view, is that not only are you selling books–you are able to gather names so that you can begin a relationship with your readers. In most other kinds of “virtual book tours,” such as radio interviews, the author just explains the book, the listener buys the book (or not), but still there is no way to start an ongoing relationship with readers. Plus you find out what your audience wants to know about your topic.

Find out more about VBTs here.

3. She can interview your authors on her new book review podcast on the Yaktivate Podcasting Network. 3.2 million  plus listeners in 70 countries worldwide download podcasts every month from Yaktivate channels such as Good Politics Radio, Radio for Christians, Real Relationships Radio, Home Business Success Radio, Energy of the Spirit Channel, Radio For Your Health, Boomer Yak, Business Strategy Yak, and many more.  Diane is the Channel Anchor for the Review channel, and book review podcasts are among the most popular (averaging 40,000 downloads per month and growing).

Please send any book review copies, catalogs from which I can order copies for potential review, to:

             Diane Eble, Words to Profit, 0S430 Jefferson St., Winfield, IL 60190

Contact Diane during normal business hours: 630-665-0843. (If no answer: 630-779-2718)